Here, we'd recommend our ecommerce top scorer Shopify (4.7/5). However, you have to add structured data manually, which can be tricky and time-consuming, especially since it requires code.
It recently integrated with SEMRush and improved its page-level SEO settings, allowing you to customise technical SEO factors, like structured data on a page-by-page basis from a single settings page. You can also get insights into which sites receive and send traffic to your page, including the bounce rate, timeline, and other aspects of your website. Wix integrates with Google Analytics and Google Search Console – the gold standard of website analytics! With these, you can easily track your SEO performance, from click-through rates to website impressions. It'll assist you with setting up the fundamentals and demonstrates how to improve your online presence by highlighting weak points and providing helpful SEO tips.It is worth noting that Squarespace, which scores 4.3/5 in our research, does not offer prompts like this but it does have faster server response time than Wix, which is also crucial to SEO as Google drops sites that tend to load slower in its rankings. It's also intuitive and beginner-friendly, thanks to the Wix SEO Wiz, which gives you step-by-step SEO prompts. It has a wealth of SEO tools that are already built-in to its interface, meaning you no longer need to install third-party apps or plug-ins to rank well on search engines!
With an overall score of 4.6/5 in our independent research, Wix reigns supreme in our ecommerce platforms for SEO.
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